Tag: AI Use Cases

The real innovation is not image generation. It is a reusable system for producing accurate product content at scale. Most conversations about generative AI in marketing focus on one question: How can we create more content? Nestlé is addressing a more fundamental challenge: How can a global company build a content system that produces thousands…

Most companies are asking AI to create more content. The Coca-Cola Company is exploring a more consequential question: How can AI control the way thousands of creative assets are produced—without weakening one of the world’s most recognizable brand identities? Its answer is Project Fizzion, an AI-powered design system co-developed with Adobe. Instead of using generative AI…

The real transformation is not faster image generation. It is turning product content from a repeated production expense into a reusable digital system. Generative AI has made it remarkably easy to create an image. For global brands, however, creating an image was never really the problem. The harder problem is creating thousands of commercially usable images and…